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There’s a lot of debate and uncertainty between Shopify vs Shopify Plus, and it’s understandable since they both have the word Shopify in it. But not to fret! In this blog, we’ll be giving you a comprehensive breakdown and review of the commonalities and differences between shopify and shopify plus to help settle the debate of Shopify vs Shopify Plus, once and for all. Let’s start this blog off with a small but general overview. 

Shopify vs Shopify Plus – Overview

a. What is Shopify?

Shopify is an all encompassing, super user friendly, eCommerce platform that enables small businesses and sole proprietors to start their own online business, from anywhere in the world. What makes Shopify the talk of the town is not just its easy usability, but the various suite of business tools and features it comes equipped with that make running and managing a store, a walk in the park. Shopify is reported to host over 4 million different websites and stores! That kind of outreach is wild.

b. What is Shopify Plus?

Shopify Plus is basically Shopify on steroids

You can imagine Shopify Plus as a normal Shopify that goes the extra mile to ensure all your needs are being met and exceeded. It’s basically Shopify, but for enterprise and behemoth-sized corporations. As businesses grow, so do their needs for a more personalized and tailored experience. This is where Shopify Plus comes in.

These were the differences in definition between Shopify vs Shopify Plus. Now that we’ve discussed this aspect, let’s move onto discussing more of these differences in-depth in our Shopify vs Shopify Plus debate.

c. What are the differences between Shopify vs Shopify Plus?

Here’s a simplified overview of the common difference you find in the battle between Shopify vs Shopify Plus.

                              Shopify Vs Shopify Plus 
  • $29-$299 per month
  • +$2000 per month (avg.)
  • 24/7 support (email, call)
  • 24/7 (email, live chat, call)
  • Dedicated Expert
Layout & Themes
  • Customizable (Liquid)
  • Customizable (Launch Manager)
  • Script Editor
Supported Languages
  • Up to 5
  • Up to 20
Tax Calculation
  • Standard Built-In Tax Calculator
  • Advanced Tax Calculator (Avalara AvaTax)
Wholesale Channels

Shopify vs Shopify Plus – Pricing Plans

The primary cost associated with Shopify is the pricing plan. Depending on what plan you chose, you’ll end up paying anywhere as low as $9 to an upwards of $399. Now, let’s discuss each Shopify plan individually.

Shopify Pricing Plans

  • Shopify Starter Plan:

    Starting off at $9, this starter plan gives you access with Shopify’s dashboard, but not a full-fledged store. So what do you do? You can promote and sell your product through links on social media, SMS, and emails. The dashboard gives you centralized access to run and manage your business performance.

  • Basic Shopify Plan:

    The Basic Shopify Plan is a great solution, especially for newcomers and small store owners that are venturing into the world of eCommerce. It has all the basic features a small business could need like unlimited product upload, report, blog and marketing automation. Shopify offers the basic plan for as low as $1/month for the first three months if you plan to buy it after the trial period has ended.

  • Shopify Plan:

    When it comes to growing your business, Shopify plan is what you should opt for. It comes packed with all the features that are a part of Basic Shopify Plan plus a lot more advanced features and tools to help your business grow and scale to new heights. It will set you back at about $49 per month if you decide to be billed annually. Otherwise, it will end up costing you around $65 per month.

  • Advanced Shopify Plan:

    The Advanced Shopify Plan exists for goliath-sized businesses. With Advanced Shopify, you can launch your big business smoothly and save your budget. In particular, you only have to pay the lowest fees for transactions via third-party services and shipping.

  • Shopify Plus:

    Now that you have a clear idea of how much Shopify will set you back with the three standard plans it offers, now it’s time to move onto discussing Shopify Plus, and how much it will set you back. 

Hint: It all depends on how well your negotiation skills are.

But the question in the debate of Shopify vs Shopify Plus still remains, “How much is Shopify Plus?”. It’s not really that black and white. First, it is imperative to clear up the prerequisite for using Shopify Plus. If you have more than a million dollars in sales, then and only then, you should consider shifting to Shopify Plus. If it’s less than that, then Shopify won’t probably entertain your request, nor would it be a feasible and sustainable option for your business because you won’t be able to tap into your true potential, thus losing more money than you’re making. When you achieve $800,000/month in sales, Shopify’s charging system will turn into a revenue-based model. You will have to pay either 0.25% as Shopify Plus fees or $40,000 of your monthly revenue, whichever greater. 

Now the transaction fee on Shopify Plus is decided in accordance with your total number of sales, total volume of sales, the reliability of your store, and how far your negotiation skills will take you.

Shopify vs Shopify Plus – Support

Now let’s move onto discussing the differences between Shopify vs Shopify Plus in terms of support they offer. 

Shopify Support

Normal Shopify lauds you 24/7 support via phone, email, and chats. Unrelated, but what helps set Shopify apart from the rest of the ecommerce platforms is that they offer “Live Chat”.

Shopify Plus Support

You can get the same support from Shopify Plus as from Shopify. You also get a plethora of amazing benefits of Shopify Plus such as a Launch Manager, a steadfast personal assistant who will get your company up and running in 90 days or fewer, and more. The Merchant Success Manager will then assume the lead in completely realizing your potential with skillful planning and assistance. Evidently, they significantly contribute to your success by providing thorough advice on how to improve Shopify Plus, strategic coaching, and forecasting along with industry trend analysis.

Shopify vs Shopify Plus – Themes & Design Flexibility

themes and design flexibility

Shopify Plus and Shopify, both offer a collective of around 80 themes store owners can choose from. Although, it is worth noting that apart from around 10 themes (which are actually free), you’ll have to pay anywhere between $140 to $180 to purchase them for use and customization. 

Shopify Themes

With Shopify, you may alter the theme and update HTML or CSS using Shopify Liquid, an open-source template language. To create a shopify store with unique adjustments, you must therefore have a fundamental understanding of Liquid code. Don’t lose hope; there are always step-by-step instructions available.

Shopify Plus Themes

In truth, large sellers also profit from flexible theme and design options provided by top-notch Shopify features. The Launch Manager is in charge of developing code and making customized adjustments for you, nevertheless, with the aid of Shopify Plus. Enterprise-level companies will save hundreds of dollars and a ton of time in this situation by hiring a professional launch manager.

The ability to use Script Editor to alter your checkout page, which is not offered by other Shopify accounts, is another advantage of Shopify Plus.

Shopify Scripts, which are referred to as short bits of code, enable you to personalize the checkout process for your clients and give them tailored experiences in their carts.

You can create three different types of scripts: line item scripts, shipping scripts, and payment scripts. One can:

  • Change the discount for specific products by both percentage and fixed discounts;
  • Run promotions;
  • Offer prices based on the volume;
  • Alter, hide, reorder shipping options and price and payment gateway methods.

Customers will have a more positive online experience thanks to the customized checkout page.

Moreover, Shopify Plus gives retailers the option to use bot challenges on the checkout page.

If this is turned on, buyers will have to provide proof that they are human before placing their orders, kind of like “Captcha Verification Test”. This feature is specifically useful while hosting an online event, bot challenges are crucial to preventing robots or competitors’ clicks.

Shopify vs Shopify Plus – eCommerce Features

Here is a detailed rundown and juxtaposition of the eCommerce features that are entailed in the debate of Shopify vs Shopify Plus.

#1 Internationalization


Shopify provided the ability to sell in several currencies with Shopify Payments in 2019 after recognizing the need for its merchants to draw in international customers. This implies that, based on the customer’s location, your online business can alter the currency shown for your items. Customers can also receive reimbursements in their own currencies.

As it simplifies the payment procedure for customers, this innovative innovation opens the door for businesses who want to sell products worldwide. Thankfully, there are currently 133 recognized currencies on the list, allowing practically everyone to use your products without any restrictions.

With Shopify, clients must explicitly choose the correct currency, but Shopify Plus chooses the correct currency for customers based on their IP addresses.

Furthermore, after the algorithm translates the origin price into a target currency, Shopify Plus lets you change the rounding rules for your store. Also, your consumers can freely use local payment methods to make the payment rather than opening a new account. This is a benefit of Shopify Plus if you’re thinking about going global.

Omnichannel (Shopify Plus function)

In order to give customers a smooth experience throughout your website, social media platforms, physical locations, and more, omnichannel is extremely important. Shopify Plus merchants can reach their customers in a variety of ways by diversifying their “storefronts,” which fosters a close bond between the company and its clients.

You will have the chance to increase the visibility of your products in front of more potential buyers thanks to the more than 100 social media platforms and over 80 online marketplaces. Shopify Plus may help you gain more customers by automating messages and emails due to Shopify Flow, especially when it comes to omnichannel.


  • Shopify

With a built-in tax engine that can perform the typical sales tax computations automatically, Shopify reduces your concern about taxes. To deal with certain tax laws and situations, you can also set tax overrides.

Shopify uses a variety of updated default sales tax rates, but you should double-check that they are current and appropriate for your circumstances. When required, Shopify gives you the option to overrule them.

  • Shopify Plus

On the other hand, Shopify Plus plans are automatically taxed and filed for you by Avalara AvaTax. Only Shopify Plus plans can use the premium Avalara AvaTax service. You may buy Avalara AvaTax after signing up for Shopify Plus. To begin charging taxes, locate Avalara in the Shopify admin once it has been activated. Both Android and iOS devices running Shopify POS are compatible with Avalara AvaTax. Avalara AvaTax is advantageous in:

  • Up-to-date tax information on more than 12,000 jurisdictions.
  • Adjusting a set of tax regulations to meet your needs.
  • Generating appropriate tax records 

#2 Shopify Wholesale Channel

You can sell your goods wholesale using Shopify. There are numerous options available, ranging from using coupon coupons to starting another store, to wholesale your goods.

This version will be more advantageous to you because it will enable you to develop a wholesale channel apart from your Direct to Customer (DTC) sales.

Shopify Plus companies have the flexibility to build bespoke discounts margins, as well as the option to create different client segments and set different prices for each section, in addition to personalizing the pricing of wholesale goods.

Shopify vs Shopify Plus: Other Benefits Shopify Plus Entails (That Shopify Does Not)

  • Advanced Analytics
  • Support for Headless Commerce
  • Merchant Success Program
  • Centralized dashboard (All Stores)
  • APIs
    • Access to all Shopify APIs, including the discount code API and Gift Card API, betas, higher call limits, and much more.
  • Page Activity
    • A collaboration feature to let you see and be notified when a staff member is editing the same product page.
  • Unlimited Staff Accounts
    • With varying degrees of authorization and permission access.
  • Custom apps with certified Shopify Plus Partners
  • A vast, one of a kind community
  • And more!

How to Upgrade to Shopify Plus?

There exists two ways which you can use to upgrade/migrate over to Shopify Plus. The first method of upgrading to Shopify Plus is using an automated tool that is designed specifically for this purpose. You can get in touch with Trango Tech to help you choose which tool you can utilize. The second option is to get in touch with Shopify directly and they’ll upgrade your store and help you reach your true potential, hopefully within 90 days.

Also Read: How to Hire Someone to Build Shopify Store

FAQs about Shopify and Shopify Plus

1. What is the difference between Shopify and Shopify plus?

Shopify is an ecommerce platform that allows businesses to create and manage their online stores. Shopify Plus is an advanced version of Shopify that is designed for larger businesses with higher volume sales and more complex needs. While Shopify is suitable for small to medium-sized businesses, Shopify Plus is tailored to meet the requirements of larger enterprises that require greater scalability, flexibility, and customization options.

2. How much does shopify plus cost?

Shopify Plus pricing is customized based on the specific needs of each business, and can range from $2,000 to $40,000+ per month. The exact cost of Shopify Plus depends on factors such as the size of the business, the volume of sales, the number of stores, and the level of customization required. Shopify Plus pricing includes features such as priority support, unlimited staff accounts, and access to exclusive APIs and features.

3. How much does shopify cost?

Shopify pricing is structured based on the level of features and functionality required by the business. The Basic Shopify plan starts at $29 per month, which includes all the basic features required to set up and run an online store. The Shopify plan costs $79 per month and includes additional features such as gift cards, abandoned cart recovery, and professional reports. The Advanced Shopify plan costs $299 per month and includes advanced features such as real-time carrier shipping, advanced report builder, and third-party calculated shipping rates.

4. How to upgrade to shopify plus?

To upgrade to Shopify Plus, businesses can contact Shopify’s sales team or request a demo on their website. The sales team will assess the specific needs of the business and provide a customized quote based on the level of features and functionality required. Once the quote is accepted, the business can upgrade to Shopify Plus and gain access to all the exclusive features and support offered by the platform.

5. Is Shopify good for beginners?

Shopify is generally considered to be a user-friendly platform that is suitable for beginners. It is designed to be easy to use and requires minimal technical knowledge. Shopify offers a wide range of features and tools that make it easy for beginners to set up and manage their online stores. The platform also provides 24/7 customer support through chat, email, and phone to help beginners with any questions or issues that they may encounter.

6. When should I upgrade from Shopify to Shopify Plus?

Businesses should consider upgrading to Shopify Plus when they experience significant growth and require more advanced features and functionality. Shopify Plus is designed to meet the needs of larger enterprises that require greater scalability, flexibility, and customization options. Businesses that require advanced features such as multiple stores, custom checkout, and dedicated support may find Shopify Plus to be the ideal solution. Additionally, businesses that experience high volumes of sales and require faster load times, improved security, and better performance may benefit from upgrading to Shopify Plus.


We’ve discussed so many factors and various aspects in the debate between Shopify vs Shopify Plus. Hopefully after going through this blog, you’ve understood the basic differences between Shopify and Shopify Plus. If you are planning to start your own eCommerce store powered by Shopify, then we have provided you with all the information needed to enable you  to choose the right one for your needs.

But, if you are planning to upgrade to Shopify Plus, all you have to do is get in touch with the leading Shopify Development Company, and we’ll make sure all your needs are met and exceeded.

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