If you’ve decided to build an iOS app, choosing the right iOS app development company is the core step you need to take. With thousands of app development firms out there, each promising the best results, it’s easy to feel overwhelmed.
The truth is, choosing the wrong development partner can cost you more than just time and money, it can cost you your market opportunity. According to a report by the BCG, 30% of tech development projects fail due to poor communication, unclear requirements, or lack of technical expertise. And with iOS users typically having higher expectations, the margin for error is razor thin.
That’s why asking the right questions before signing any contract is essential. It helps you cut through the noise, avoid common pitfalls, and ensure your app thrives in the App Store.
In this guide, we’ll walk you through the most important questions to ask when hiring an iOS app development company. These questions go beyond the basics and dig deep into areas like technical expertise, design thinking, data security, post-launch support, and more.
Table Of Contents
21 Best Questions to Ask When Hiring an iOS App Development Company
A poorly developed app can mean costly delays, rejections from the App Store, unhappy users, and blown budgets. Unfortunately, this happens far too often. That’s why it’s critical to go beyond surface-level qualifications and ask smart, targeted questions before signing any contracts.
Let’s break down the 21 most important questions to ask when hiring an iOS app developer in the USA:
1. Have You Built iOS Apps Similar to Mine Before?
Don’t settle for generic “Yes, we’ve built apps before.” You need proof that they’ve created apps in a similar space, like fintech, healthcare, eCommerce, or gaming. Familiarity with your industry means they’ll understand user behavior, compliance requirements, and design patterns that work.
So, why does it matter? Experienced teams reduce trial-and-error. According to the Project Management Institute, organizations that complete 80% of their client work on time and with great expertise tend to have more successful projects and strategic initiatives.
What to Look for:
Case studies or demos
Similar target audience or features
Relevant performance metrics (downloads, retention, user ratings)
2. What Does Your iOS App Development Process Look Like?
A strong team should be able to walk you through their development process step-by-step, including how they gather requirements, create wireframes, build MVPs, conduct QA, and handle launch.
Many studies revealed that 52% of projects result in scope creep, which leads to budget overruns and missed deadlines. You need to ensure the company you’re applying to has a structured process.
What to Look for:
Discovery and planning phase
Agile or Scrum methodologies
Client involvement and feedback cycles
Deliverables at each stage
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3. How Do You Stay Updated with Apple’s Guidelines and iOS Updates?
Apple’s ecosystem is constantly evolving due to new Swift versions, iOS updates, or changing App Store policies. If your development team isn’t proactive, your app could be rejected or become outdated quickly.
Apple rejects around 40% of app submissions each year, primarily due to guideline violations. A knowledgeable team reduces the risk of being rejected or needing urgent rework.
What to Look for:
Subscription to Apple developer updates
Experience with recent iOS SDKs
Apps built with the latest frameworks (e.g., SwiftUI, Combine)
4. Can You Show Me Live iOS Apps You’ve Published on the App Store?
Past performance is a great predictor of future results. You should be able to see real apps that the company has built and evaluate them based on design quality, reviews, responsiveness, and user retention.
Anyone can mock up a beautiful prototype. But pushing a fully functioning app through Apple’s review process requires experience, attention to detail, and technical skills.
A bad interface can lose users in seconds, no matter how well the backend works. iOS users are accustomed to polished, intuitive interfaces, and design plays a crucial role in enhancing usability and accessibility. You need to make sure the team follows Apple’s design guidelines and makes your brand shine.
What to Look for:
Portfolio of design work
Familiarity with Apple’s Human Interface Guidelines
UI/UX team involvement from the start
Tools like Figma, Sketch, or Adobe XD
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How Will You Ensure the App Performs Well Across Different iOS Devices?
StatCounter reports that 25% of users worldwide are using the iOS operating system. Skipping compatibility testing can alienate a large chunk of your audience. Your app should run smoothly on the iPhone SE, iPad Pro, and everything in between. Testing for performance, screen adaptation, and battery usage is important for user satisfaction.
What to Look for:
Device labs or simulators for testing
Optimization for screen sizes and iOS versions
Performance testing (CPU, memory, battery usage)
Real-world testing on actual devices
Trying to decide between Android and iOS for your next app? Check out our in-depth comparison of Android vs iOS development, covering cost, timeline, audience reach, and tech stack differences.
6. What Testing and QA Processes Do You Follow Before Launch?
Quality Assurance is necessary for a smooth launch. A recent report indicates that 68% of IT projects fail due to poor quality assurance. Without it, negative reviews and app crashes are almost guaranteed. From automated tests to manual regression checks, your team should have a solid QA strategy that catches bugs before your users do.
What to Look for:
Unit integration, UI, and load testing
Use of tools like XCTest, Appium, and TestFlight
Bug tracking systems (e.g., Jira, Trello)
Beta testing before launch
7. How Do You Handle App Store Submission and Approval?
Apple’s review process can be tough. That’s why understanding how to hire an iOS app development company is important if you want to avoid costly delays. Teams that know the ins and outs of preparing for App Store submission, metadata, screenshots, and privacy policies can drastically cut your time to launch.
Rejection means delays, revisions, and possibly extra development costs. You need a team that has successfully navigated Apple’s review process multiple times before.
What to Look for:
Experience with App Store Connect
Understanding of submission assets (icons, preview videos, etc.)
Support in handling rejections or compliance issues
Pre-submission testing and checklist reviews
8. What Happens After the App Is Launched? Do You Offer Maintenance and Support?
Many research claims that the best-performing apps are updated every 2-4 weeks. Without a clear support plan, your app can quickly become obsolete or unstable. The launch step offers regular updates, bug fixes, feature enhancements, and iOS version compatibility.
What to Look for:
Post-launch support packages
Ongoing maintenance plans
SLA (Service Level Agreement) details
Monitoring for crashes and analytics
9. How Do You Handle Intellectual Property and Confidentiality?
Lack of ownership clauses is one of the top legal issues in software outsourcing, according to UpCounsel. Without a proper agreement, you may not have legal ownership of the app you paid to build. When you’re outsourcing work, you’re handing over your idea, your vision, and your data. So, if you’re wondering how to choose an iOS app developer, you need to make sure they have clear policies to protect your IP.
What to Look for:
Signed NDA before discussions
Clear contract terms granting full IP rights to you
Source code ownership is defined in writing
Secure development and data handling practices
10. What’s the Approximate Budget Range?
Too many businesses start conversations without a clear idea of what an app might cost, and worse, some companies won’t even give you a ballpark figure until you’re present in discussions. That’s a red flag. Here’s the truth: your budget sets the tone for the entire project. Whether you’re building a simple MVP or a full-scale commercial app, you deserve transparency from the start.
According to the recent market figures, most custom mobile app projects cost between $30,000 and $150,000, depending on complexity, features, and design. But that range can stretch further with backend systems, integrations, or custom animations. The best teams won’t avoid the money talk. They’ll help you understand what you’re paying for, what you can scale back, and how to prioritize features within your budget. If you’re interested to learn more about the iOS app development cost, read our detailed guide covering feature-based pricing, developer rates, and hidden expenses.
What to Look for:
Clear ballpark estimate upfront
Breakdown of what influences the price
Openness to discuss an MVP version first
No vague or evasive answers
Honest trade-offs between budget and functionality
11. What Are Your Payment Milestones?
Before you sign anything, you need to be clear on how and when payments will happen. App development is a multi-phase process, and paying everything upfront or having no structured payment plan is usually a call for misalignment or disputes.
The truth is, clear payment milestones protect both you and the development company. You get peace of mind knowing you’re paying for progress, not promises. They get assurance that their time and resources are being compensated fairly.
A good development company won’t shy away from this conversation. They’ll walk you through how payments are tied to specific deliverables, so you’re always in control, and you always know what you’re paying for.
What to Look for:
Milestone-based payment structure tied to project stages (e.g., 10% at kickoff, 30% after design approval, 30% after development, 30% at delivery)
Written breakdown of payment terms in the contract
No vague “pay as we go” setups, there should be structure
Reasonable deposit to begin work (usually 10–20%)
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12. What is Your Pricing Model?
Every iOS app development company has its own billing method, and understanding how they charge is just as important as the actual cost. You might be surprised how many businesses agree to build an app without fully understanding the pricing model, only to face surprise invoices or stalled progress halfway through.
There’s no “one-size-fits-all” here. The best model depends on your app’s scope, timeline, and the flexibility of your needs. However, a reliable development company should be able to clearly explain its pricing approach and help you determine what makes the most sense for your project. If you’re looking for detailed insights on the iOS app development timeline, check out our blog to understand estimated timeframes, key milestones, and factors.
What to Look for:
A fixed-price model, which is ideal for small, clearly defined projects.
Time and material model, where you pay for the actual hours spent.
A dedicated team or monthly retainer is best suited for long-term development work.
You can go for a hybrid model if you want to mix different approaches.
13. What Do You Know About MVC?
Before you sign anything, ask about the architecture they use, starting with MVC (Model-View-Controller). Often, developers create tightly coupled systems that are difficult to maintain or scale. MVC separates an app’s data (Model), user interface (View), and business logic (Controller).
Modular architecture, such as MVC, significantly enhances code maintainability and debugging efficiency. A survey found that 71% of developers believe MVC noticeably boosts project quality. A well-structured MVC app makes future changes less risky, testing easier, and onboarding easier for new developers.
What to Look for:
Clean breakdown of MVC responsibilities and openness to alternatives like MVVM or VIPER
Benefits linked to modularity, testability, and parallel development
Examples of past projects using MVC to support scalability and easier debugging
14. What is Your Unique Selling Proposition?
Before contracting, you need clarity on what makes this company different. Do they target fintech, healthcare, or AR-driven social media? Do they hold awards or have proprietary technologies?
A company with a sharp USP invests in continuous learning and presents case studies to back their claims. Their USP should align with your market and vision.
What to Look for:
Specific domain experience with evidence (case studies, portfolio)
Distinctive strengths like rapid prototyping, polished UX design, or enterprise-grade security
Clients who say, “They really understood our industry.”
15. What’s Your Experience with App Store Optimization (ASO)?
You should ask the iOS app development firm how they ensure your app stands out in the saturated market. Over 70% of App Store users discover apps through search, and 65% of installs occur directly after a search.
Advanced ASO, including video previews and optimized screenshots, can increase conversions by 10-30%. Moreover, average conversion rates hover around 25% on iOS and 27% on Android.
What to Look for:
Concrete ASO tactics like keyword research, metadata tuning, and A/B testing
Familiarity with localization and store-specific tools
Evidence of measurable ASO gains in past projects
16. Will You Provide Me with Source Code Ownership?
Before you sign, clarify the ownership. If you don’t have a source code, you’re locked into their services, potentially overpriced future updates, or vendor abandonment. You need explicit contract language stating you retain full ownership of the code and IP, with deliverables clearly defined.
What to Look for:
Clear contract clause stating you own all code at completion
Timeline for delivery of code and documentation
Access to version control throughout the project
17. What Strategies Can You Suggest for Raising Funds for My App?
When you’re discussing with the service provider, ask how they support fundraising. Strong development partners pitch in and help craft MVPs, refine pitch decks, and navigate investor expectations.
Look for teams that’ve worked as startup collaborators and not just coders.
What to Look for:
Track record with MVPs that attracted pre-seed or seed investment
Help with pitch decks, investor demos, or intros to funding bodies
Strategic planning aligned with milestone-based product rollout
18. What Monetization Strategies Do You Suggest for My App?
After your app development, probe their monetization insight. Your strategy must align with your business model and user base. It could be freemium subscriptions, one-time purchases, in-app ads, or a combination of these.
The right model can lift revenue 4-5x compared to a one-size-fits-all approach.
What to Look for:
Data-informed recommendations (e.g., average ARPU by monetization model)
Past app examples with successful monetization
Built-in analytics to monitor revenue performance
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19. How Will You Help Me Measure App Success?
You need to establish KPI frameworks if you’re planning to launch the app. Studies have shown that apps lose 70% user base within the first week, and even top apps lose up to 45%.
Success means tracking DAUs, retention rates, crashes, engagement, and end-to-end metrics with tools like Firebase, Mixpanel, or App Analytics.
What to Look for:
Defined KPIs: installs, retention, session length, crash rate, etc.
Regular reporting schedules, weekly and monthly dashboards
Ability to tie performance data to feature adjustments or marketing campaigns
20. What Happens If I Need to Scale the App in the Future?
Once your user base grows or your business expands into new markets, your app needs to grow with it. If you’re supporting thousands of new users, adding new features, integrating third-party services, or launching on additional platforms like iPad or Apple Watch, scalability becomes an important factor.
That’s why you need to work with an iOS development company that builds with the future in mind. A forward-thinking team will utilize a modular architecture, adopt cloud-native infrastructure, and ensure that all code is well-documented, allowing future developers to easily extend it.
What to Look for:
Scalable codebase and backend (e.g., modular architecture, cloud readiness)
Plans for iPad, Apple Watch, Global Markets
Support clauses for future updates, versioning, and maintenance
Red Flags to Watch Out for During the Hiring Process
Hiring an iOS app development company can be a huge investment, and choosing the wrong partner can cost you money and time. It can even put your app’s security at risk. That’s why it’s essential to identify potential red flags early in the hiring process.
Here are some common warning signs you should never ignore:
1. Vague or Unstructured Proposals
If a company can’t give you a clear project plan, timeline, or cost breakdown, that’s a huge warning area. A professional development team should outline:
2. Overcompromising with Unrealistic Timelines or Budgets
Be cautious of any firm that guarantees full app delivery in an unusually short timeframe or at a suspiciously low price. Quality iOS apps normally take 3-6 months to develop. Rushing this process often results in:
Bug-ridden apps
Incomplete features
Missed app store guidelines
3. No Portfolio or Poor Client References
Reputable iOS app development companies should have a strong portfolio of live apps, case studies, and real client testimonials. If they avoid sharing references or their previous work lacks quality, that’s a sign of inexperience or poor delivery history.
So the common tip for you is to check their apps on the App Store and read actual user reviews. You can also check out rating platforms like G2 and Clutch for more credible references.
Ask yourself questions like:
Do their previous apps meet Apple’s UI/UX standards?
Are the apps still live and updated regularly?
Can they connect you with past clients for a testimonial?
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4. Lack of Transparency in Communication
Strong and consistent communication is essential for the success of any app project, especially when building for the Apple platform. If you’re experiencing delays in email responses, vague answers to your questions, or difficulty identifying a point of contact, consider that a serious red flag.
Poor communication often leads to:
Missed deadlines
Misunderstood requirements
Untracked bugs
Low accountability
5. No Source Code Ownership or IP Agreement
The code that powers your iOS app is your intellectual property (IP). If the development company doesn’t hand over the source code or refuses to include ownership rights in your contract, walk away.
Some developers try to retain code ownership so they can reuse components or lock clients into ongoing maintenance agreements. This can cause major problems if you ever want to:
Switch development partners
Raise funding (investors will ask about IP ownership)
Expand or modify the app on your own
6. Outdated Tech Stack or No Knowledge of Latest iOS Trends
iOS is an evolving ecosystem. Apple introduces new APIs, tools, and design guidelines every year during WWDC (Worldwide Developers Conference). Your app should be built using modern best practices to ensure performance, security, and compatibility with current and future devices.
Here are the areas you need to watch out for:
Developers are still using Objective-C instead of Swift
Lack of experience with SwiftUI (Apple’s modern UI framework)
No knowledge of Apple’s latest features (like Vision Pro compatibility or Core ML)
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Frequently Asked Questions
How to choose an iOS app developer?
This process begins with evaluating the company’s technical expertise, past projects, and industry credibility. Look for a team that specializes in Apple technologies, such as Swift, SwiftUI, and Xcode, and has a proven track record of launching successful apps on the App Store. Whether you’re partnering with a full-service agency or looking for an iOS app developer for hire, make sure they have solid case studies, positive client reviews, and a professional approach to handle technicalities.
The ideal company should also offer post-launch support, ensure App Store compliance, and be transparent about their communication methods, pricing structure, and delivery timeline. Most importantly, they should take the time to understand your vision and offer strategic input to bring your app to life.
How to hire an iOS app developer?
Hiring an iOS app developer is about finding someone who can contribute meaningfully to your product’s success. Begin by defining the scope of your app and identifying the necessary skills (e.g., Swift, UIKit, Core Data). Then, assess candidates based on their technical proficiency, knowledge of Apple’s Human Interface Guidelines, and experience with submitting apps to the App Store.
Ask for live app examples, run technical interviews or small test tasks, and evaluate their ability to collaborate within teams. If you’re hiring freelance talent or partnering with an agency, prioritize developers who can deliver clean, scalable, and well-documented code.
What are the five phases of the app development process?
The app development process usually follows five key phases:
Planning: This involves defining your app’s goals, identifying user needs, choosing the right tech stack, and setting timelines.
Design: UI/UX designers create wireframes, mockups, and prototypes that shape how users interact with the app.
Development: A team of developers steps in to code the app, integrate APIs, build backend infrastructure, and ensure responsiveness across devices.
Testing: QA specialists thoroughly test the app for bugs, performance issues, and security vulnerabilities.
Deployment and Maintenance: Once approved, the app is deployed to app stores. Moreover, it is monitored for crashes, user feedback, and analytics.
What to ask app developers before hiring related to design?
Before moving into app design, asking the right questions helps align expectations and ensure a user-centered approach. Here are five essential ones:
What is the primary goal of the app?
Who is the target audience?
What branding elements should be included?
Which platforms and devices should the app support?
How will you gather user feedback during the design phase?
These questions lay the foundation for a design that is functional, aesthetically pleasing, and personalized to your users’ requirements.
What to focus on when building an app?
When starting your iOS app development process, you first need to find a development company with proven experience in Apple technologies. If you’re hiring an iOS app developer, focus on both their technical skills and communication abilities, and always ask for real examples of apps they’ve launched. Here are the things you need to consider:
Budget and resources: Define how much you can invest and plan accordingly.
Target platform: Determine whether you require a native iOS app or a cross-platform solution.
User needs and pain points: Solve a real problem with a simple, intuitive experience.
Monetization strategy: You can choose from various revenue models, including in-app purchases, subscriptions, ads, or a freemium model.
Scalability and performance: Make sure your app can handle user growth without performance issues.
Security and privacy compliance: Follow Apple’s privacy guidelines and ensure data protection.
Post-launch support: Plan for bug fixes, updates, and future enhancements.
How much do iOS developers charge?
iOS developers normally charge between $80 and $150 per hour, depending on their experience, location, and the scope of work. Freelance developers may offer slightly lower rates, starting around $60/hour, but top-tier iOS specialists or developers from established agencies can charge upward of $150-$120/hour for complex projects.
For full projects, expect to pay between $40,000 and $ 100,000 for a mid-range iOS app, while enterprise-level apps with advanced functionality (such as AI, real-time syncing, or AR features) can cost $150,000 or more.
What is the timeline of the iOS app development process?
The timeline of developing a fully functional iOS app ranges from 3 to 6 months, depending on complexity, team size, and approval cycles. A streamlined MVP (Minimum Viable Product) can be launched in about 8 to 12 weeks, whereas a more complex app involving custom APIs, third-party integrations, or secure user data handling may take 6+ months.
Rida Shahzad is a business graduate and seasoned content writer at WareGo, where she transforms complex concepts into clear, actionable content. With a strong background in creating how-to guides, conversion-focused content, and technical documentation, Rida excels at bridging the gap between advanced technology and real-world business needs. Off the page, she’s a curious mind with a love for ancient history, tech trends, and creative sketching.