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Imagine this: It’s a regular Sunday afternoon, and you’re sipping your favorite latte at a cozy cafe. You glance around and see nearly everyone immersed in their smartphones, sharing snippets of their lives, and their culinary masterpieces. It’s happening every second of every day, Right?

Needless to say, Instagram is one of the fastest-growing yet demanding social media platforms nowadays. The reasons are countless. Hence, it’s best to create an app like Instagram for your business.

Did you know Instagram has more than 1 billion users worldwide? In fact, as per Statista, it has been found the app has more than 3.8 billion downloads until yet. Amazing! Right?

In short, it’s not just an app; it’s a global phenomenon that has transformed numerous individuals’ lives.

So, if you’re a startup or a large-scale business that aims to invest in creating apps, you should consider building an app like Instagram to escalate your business to higher levels.

Besides, if you want to learn how to create a social media app like Instagram, this blog is exclusively written for you. Also, connect with any reputable mobile app development company to assist you in your app discovery.

Below, we have covered the following details in order to create an app like Instagram;

  • What is Instagram
  • Why you should invest in creating an app like Instagram
  • How much does it cost to make an app like Instagram
  • Necessary features & functionalities
  • 10 Steps to make an app like Instagram, and much more.

Let’s delve into the details one-by-one. But before that, let’s first delve into some exciting insights associated to Instagram app development.

Looking for reliable app developers to make an app like Instagram?

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What is Instagram?

Primarily, Instagram was simply a photo-sharing app that have transformed itself into an incredible social media app in recent times.

number of instagram users worldwide

Needless to say, Instagram has acquired immense popularity in such a short span of time due to its amazing features and functionality. Let’s discover how to make an app like Instagram in 2024.

How to Make an App like Instagram: A Quick Guide

how to make an app like instagram

Perhaps, now you may have learnt what Instagram is in a nutshell and why it has attained a huge demand.

Now let’s delve into the essential considerations that are involved in order to create an app like Instagram.

How to Create an App Like Instagram: 10-step Process

Here are the 10 steps to guide you to create an app like Instagram.

  • Conduct a comprehensive market research.
  • Perform competitor analysis.
  • Validate your app idea.
  • Craft an appealing app design.
  • Choose the best technology stack.
  • Define the features your app will offer.
  • Determine your monetization strategy.
  • Finalize the app development process.
  • Prepare for deployment, launch, and continuous development.
  • Develop a strategic marketing and promotional plan.

Now, let’s delve into each of these steps one-by-one so that you may learn how to make an app like Instagram.

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Step 1 – Conduct a Comprehensive Market Research

To begin an app development journey successfully, firstly, you need to understand the concept behind photo-sharing and social media apps.

For that reason, start your journey by performing comprehensive market research.

The main goal here is to dissect the market of similar applications.

As you delve into your research, ponder these questions.

The following queries will help you decide which factors you need to include in order to make an Instagram like app that users will adore.

A unique concept alongside your target audience and the type of platforms.

  • Where and when do you plan to launch your app?
  • What are users’ likes and dislikes?
  • How do users engage with your app?
  • Which features and functionalities do they like?
  • What’s the demographic makeup (gender ratio, age, income, location, etc.) of your potential users?
  • And the list goes on!!

Gathering answers to these queries will assist you to gain insights into tailoring your app as per your users’ preferences.

Step 2 – Perform a Competitor Analysis

The next step involved in order to build an app like Instagram is to perform a competitor analysis of apps akin to Instagram.

Your competitors hold great importance, and by carrying out the in-depth competitor analysis, you’ll be able to discover your competitors’ apps rightfully.

Once you’ve discovered the strengths, flaws, and monetization tactics, you’ll be able to understand what you should/shouldn’t include in your app.

No matter how intricate your app is, if it doesn’t have a dedicated target audience out there, you won’t be able to survive in mainstream markets.

During this phase, seek answers to these pivotal questions:

  • What is the unique selling point (USP) of your competitors’ apps?
  • What aspects do users cherish the most in those apps?
  • What features do these competitors offer?
  • How do they generate revenue from their apps?

In a nutshell, the essence of competitor analysis lies in discovering how you can distinguish your app from your rivals.

Step 3 – Validating Your App Idea

Creating a new app can be a thrilling yet uncertain journey. You never quite know how your target audience will respond to it.

One effective strategy to bolster your app’s prospects is seeking validation from your potential users.

Ask them how to create an app like Instagram that they’d genuinely relish using.

For that purpose, you can conduct polls, directly engage with your target audience, and pose questions. Or any other connectivity activity.

Once you’ve gathered their insights, crafting a unique selling proposition (USP) for creating a social media app like Instagram will become more achievable.

A typical business model canvas comprises nine blocks, each focusing on a specific aspect of your application concept.

  • Audience segment
  • Core user challenges
  • Unique selling proposition
  • Your proposed solution
  • The competitive edge your app possesses
  • Cost considerations
  • Key performance indicators
  • Revenue streams
  • Advertising avenues

app like instagram

Completing these segments will provide you with invaluable clarity on how to create an app like Instagram that aligns with user expectations and your business goals.

Step 4 – Craft an Appealing App Design

When delving into app design, you’re essentially dealing with two critical factors.

User Experience (UX)

UX defines the user journey, like how users interact with your application and navigate through its various screens.

A seamless, intuitive UX is the backbone of any successful app.

User Interface (UI)

UI is another critical element for your app, as it is not only the interface that complements but enhances the app’s functionality. Ultimately, it’s what users see and interact with.

Keeping abreast of the latest trends in app design is paramount.

When tailoring your design for both iOS and Android platforms, acquaint yourself with the Human Interface Guidelines set by Apple and the Material Design Guidelines provided by Google.

These guidelines ensure your design aligns seamlessly with each platform’s unique ethos.

Connect with any reputable mobile app development company in San Francisco  today that stays updated with the latest innovations and technologies.

Step 5 – Choose the Best Technology Stack

Choosing the best technology stack plays an immense role in the success of your app.

Here’s a glimpse of the technologies you should incorporate while creating an app like Instagram.

Python/Django – For Server Side

This dynamic duo provides a robust backend structure which is essential for managing an app like Instagram.

JavaScript and React.js –  For Front-End Development

These technologies weave the interactive and responsive user interfaces that users love. Mostly, these technologies are involved in order to make an app like Instagram.

React Native –  For crafting native Android and iOS applications

A versatile framework that empowers you to reach both major mobile platforms.

PostgreSQL – For your Database

It offers the scalability and efficiency required to manage extensive data seamlessly.

Amazon S3, Amazon EBS, and Amazon EC2 – For cloud computing

Amazon Web Services ensures high-performance cloud computing capabilities, essential for handling massive data volumes.

Overall, choosing the right technology stack plays a huge success in creating an app like Instagram.

Step 6 – Define the Features your App Will Offer

The next crucial step involved to create an app like Instagram is to determine its feature set.

Consider what features will set your app apart and resonate with your target audience.

Features can make or break an app, so it’s essential to choose wisely.

Tailor your feature set to cater to the specific needs and preferences of your users.

While Instagram’s feature set may serve as a source of inspiration, remember that innovation is key.

Think about what unique elements you can introduce to captivate users and keep them engaged.

In short, when you’re on the path to build an app like Instagram, meticulously curate your feature set, ensuring it aligns seamlessly with your users’ desires and expectations.

Step 7 – Choose Instagram Monetization Strategy

Instagram’s success isn’t solely about its captivating features; it’s equally about how it generates revenue.

Your monetization strategy can shape your app’s trajectory.

There are various revenue streams available like in-app advertising, premium subscriptions, or even e-commerce integrations.

Select the right strategy that ensures your app’s sustainability and growth in the long run ahead.

Step 8 – Start Instagram Development Process

Once you’re ready to begin creating an app like Instagram, it’s high time to begin with the development process.

Think about whether you begin with iOS or Android? In this stage, your market research insights become invaluable.

In short, begin with the platform that resonates most with your potential users.

The development phase unfolds in distinct stages:


In this stage, developers create code bases and integrate APIs, SDKs, and third-party solutions.

QA & Testing

In this phase, rigorous testing is performed in order to safeguard against bugs and glitches that could impact user experiences.


Your app is ready to go through the deployment phase.

Step 9 – Deployment, Launch, & Ongoing Development

Once your app is ready to launch, remember that this is far from the finish line.

You need to figure out the launching strategies, finalize monetization strategies, and think about the post-development services.

Connect with any mobile application development company to assist you with post-development services.

Step 10 – Marketing & Promotion

Marketing isn’t an afterthought; it’s a strategic foundation that needs to be laid early in the development phase.

Your app’s promotional strategy isn’t something you discover overnight. It’s a meticulously crafted plan that should be set in the early stages before your app hits the market.

There’s a diverse array of marketing channels at your disposal:

  • Paid Ads
  • SEO and Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Influencer Marketing

Analysis of your marketing efforts primarily yields invaluable insights, helping you refine your approach.

Bonus Read: Check out our latest blog on How to Create a Dating App.

How much Does it Cost to Create an App like Instagram?

Let’s begin answering the most searched query that is “How much does it cost to create an app like Instagram?”

In reality, there is no specific cost mentioned anywhere for the app development. However, the expenses involved in creating an Instagram-like app can vary significantly depending on various factors.

For instance, its intricacy and complexity, type of features & functionalities, and the development team you hire and so on.

You can also predict the cost of making an app like Instagram with the help of the following formula.

how much does it cost to build an app like instagram

Generally, developing a social media app like Instagram ranges from $50,000 to $250,000 or even more.

The ultimate cost hinges on the number of unique features required. Besides, it depends on the intricacies of UX and UI design. Moreover, it also depends on where you choose to outsource the app development.

For instance, app development services in the USA may charge approximately $100/hour, whereas in Europe, you can access similar quality and technical expertise for around $35/ hour.

If you require more comprehensive estimates, consult the table below, which offers an approximate timeframe for developing key features.


iOS/Android (Hours)

Backend (Hours)

Authorization (Social Network) 15-25 10-20
Authorization (Email) 40-55 15-25
Profile 15-25 05-10
Post Creation 40-60 30-65
Feed 40-60 25-40
Image Customization 35-100
Geolocation 15-35 15-25
Social Features 10-20 10-20
Notification (Basic) 10-20 15-35
Search 25-35 50-80
Direct Messaging 40-85 40-85
Total Hours 285-520 224-405

The app’s design, particularly UX and UI, will also affect the overall expenditure.

  • UX typically takes about 50-100 hours.
  • UI consumes around 50-80 hours.

Furthermore, you might need to design a logo and create custom images, which can take an extra 50 hours for the app development costs. Lastly, the factors mentioned in the following graph also impact the cost of creating an app like Instagram.

factors that affect the cost of instagram like app

Here’s a broader overview of Instagram app development expenses;

Dev hours




Backend 380 $12,000 $11,500 $14,000
Development 1750 $62,000 $53,000 $114,000
Design/UX 80 $3,300 $2,000 $5,500
Web/desktop 950 $33,000 $34,000 $33,000
QA/PM 70 $3,200 $2,200 $6,200
Total cost 3230 $113,500 $102,700 $172,700

Want to learn how much does it cost to build an app like Reddit? Our article would assist you with that.

The Evolution of Instagram Over the Years

When Instagram was first launched, it was simply a photo-sharing app.  Initially, it allows users to share square-shaped photos with their friends and followers.

With the passage of time, the platform has evolved significantly. The introduction of incredible features, such as filters, stories, IGTV, and Reels, makes Instagram app development the most demanding.

Early Days of Instagram

how apps like instagram make money

Primarily, Instagram was discovered by Kevin Systrom and Mike Krieger.

In the early stages, it was named Burbn – a solution that combined features of a check-in app and an online social game.

The fusion of these two elements turned out to be a game-changer, becoming Instagram’s Unique Selling Proposition (USP) and fueling its meteoric rise.

  • The brilliance of their prototype garnered $500,000 from initial investors.
  • Mere two months post-launch, the platform amassed a staggering one million active users.
  • In 2012, Facebook swooped in and acquired Instagram for a staggering sum of over $1 billion.
  • By 2013, the photo-sharing app boasted its first 100 million monthly active users
  • As of 2022, the company’s valuation has already soared beyond $110 billion. And it’s projected to rake in over $40 million in annual ad sales by 2023.

How Has Instagram Been Successful?

how instagram been successful

Now, let’s unravel the secret behind Instagram’s remarkable popularity.

Instagram has emerged as a formidable social media marketing tool owing to its ever-expanding user base.

Several other factors that are playing into its enduring popularity include;

Firstly, the app’s creators unleashed an incredibly unique idea that captivated users’ attention.

Initially, they didn’t put all their resources and money into creating a social media app like Instagram. Instead, they launched a photo-sharing app exclusively for iOS and rigorously tested it for two years.

Only after witnessing success, they extend their efforts to develop Android and web versions.

The team exhibited adaptability, swiftly recognizing the right moments to tweak their initial concepts and the precise direction to forge ahead.

Instagram, with its straightforward core concept, has steadfastly adhered to its roots throughout the years. Yet, it has smartly incorporated new features that resonated profoundly with its audience.

Searching for best mobile app development ideas? Check out our recent blog on 120+ best app ideas to make money in 2023.  

4 Main Components of Instagram

Now let’s delve into Instagram’s various versions one by one.

4 components of Instagram

Instagram as a Photo-Sharing App

At its core, Instagram is all about sharing photos.

When envisioning your own app to make an app like Instagram, you can start with the basics.

You could begin by focusing solely on this aspect, later expanding its functionalities in stages.

A fundamental version of such an app could entail:

  • User profiles
  • Photo uploads and deletions
  • Geolocation tagging
  • Comments section
  • Tagging users

Instagram as a Photo-Editing App

Don’t forget that Instagram seamlessly merges photo-sharing with powerful editing tools.

Users can easily apply filters, resize images, play with brightness, add text, stickers, and much more.

Adding all these amazing functionalities makes your Instagram-like app demanding and popular.

The initial MVP feature lineup for this type of app might consist of:

  • User profiles
  • Basic photo-editing tools (crop, resize, filters, etc.)
  • Advanced editing features (text, frames, stickers, etc.)

Instagram as a Messenger App

Today, it’s hard to picture Instagram without its integrated messaging system.

This facet empowers users to engage, share reactions, and exchange messages effortlessly.

Thereby, when you intend to create an app like Instagram, make sure to entail social media platforms accessibility, like messenger, twitter, YouTube, and much more.

Essential functionalities for this category would encompass:

  • Text and audio chat options
  • Message deletion and sending capabilities
  • User-blocking feature
  • Instagram as a Social eCommerce App

Shifting from photo-sharing to a thriving eCommerce platform, the platform now hosts around 25 million business accounts.

Hence, build an app like Instagram today to promote your ecommerce business.

The foundational features for an Instagram-like eCommerce app might entail;

  • Business profiles
  • Product listings
  • Targeted advertisements
  • Paid promotional posts
  • eCommerce analytics tools

Also Read: 25 Apps like Tiktok

Instagram as a Social Media App

Instagram has evolved to become a social media app, allowing users to share more than just photos.

Users can now post videos, stories, and even live streams.

To create an app like Instagram that focuses on social media, you will need to incorporate features, such as live streams, reels, stories, videos and so on.

In that way, you can acquire new customers and retain old ones.

We hope you’ve learned how to make a social media app like Instagram to take your business on the path of success.

Main Components of an App like Instagram

The following components are generally involved in making an app like Instagram.


The client side of the Instagram clone app includes the user interface, such as the mobile app or web application that users interact with.


The server side includes the backend logic, such as databases, APIs, and server infrastructure.


The database stores user information, such as profiles, posts, and comments.


APIs are used to communicate between the client-and-server side of the app.


Infrastructure includes servers, hosting, and other technology needed to run the app.

Is Creating an App Like Instagram Worth It?

number of active users as per platform

Undeniably, apps like Instagram have garnered immense popularity in the recent years. And it is predicted that it will further upsurge in the upcoming years.

You can determine Instagram’s popularity with the above graph.

Though, it’s quite crucial to create an app like Instagram as various factors are involved in its development.

Before beginning this journey, having clear goals and a standout user proposition or USP is your compass.

While Instagram’s popularity is undeniable, it thrives due to its engaged user base.

Henceforth, if you want to stay ahead in the competition, incorporate features in your app that users genuinely love. In that way, your app will be a success in the long run.

All in all, to build an app like Instagram, you’ll require multiple talented resources, including developers, designers, marketers, project managers, and more.

Connect with our leading mobile app development company today and begin your app development journey now. You can also ask the development team to make an MVP for your business needs in the first place to determine your app’s success.

Create an App Like Instagram: New Fascinating Instagram Features

instagram features

Instagram Reels

Reels are the latest addition in Instagram, inspired by TikTok’s popularity. Reels are getting more popular in 2022, reaching beyond your followers to show up on the recommended feed.

Instant Shopping Access

“Checkout on Instagram” lets you buy stuff directly on the app, making selling quicker and more efficient.

Live Shopping Capability

Businesses and creators can now showcase up to 30 products during live broadcasts, making shopping interactive and hassle-free.

Quick Access with QR Codes

Now you can easily scan a QR code to open a specific account or shop item – it’s that simple.

Convenient Payments

Facebook Pay makes buying on Instagram even smoother and easier.

Exclusive Content

Now, by paying a small monthly fee, you can see special content marked with a purple ring.

Stories Highlights

This feature allows you to keep your ongoing and past stories visible for others to enjoy.

All-in-One Video

Instagram TV combines IGTV and regular videos in one feed for better accessibility and visibility.

 If you’re looking for streaming apps to watch the newest TV shows, you can watch out for Tubi alternatives in 2024.

Make an app like Instagram – Programming Languages Used During Development

While searching on how to build an app like Instagram, understanding programming languages and likewise technological aspects plays a huge role.

In general, Instagram is built using a variety of programming languages and technologies. Some of them are:

app like instagram1


Python is a high-level programming language used for web development, data analysis, and AI/ML applications. Instagram’s backend is written in Python.

React Native

React is a JavaScript library used to build user interfaces. Instagram’s web interface and mobile app are built using React technology.


Java is another popular programming language used for building enterprise applications. Instagram’s Android app is built using Java.

Objective-C and Swift

Objective-C and Swift are programming languages used to develop applications for Apple’s iOS operating system. In case if you want to make an app like Instagram for the iOS platform, these languages are used.


GraphQL is a query language used to interact with APIs. And Instagram works via this technology.

How to Choose the Right Tech Stack for an App like Instagram?

instagram tech stack

The Instagram tech stack is made up of various components. These components include:

Front-end technologies

To make an app like Instagram, the front-end technologies mostly used are HTML, CSS, and JavaScript.

These languages are used to create the visual interface that users interact with when using the platform.

HTML provides the structure of the webpage, CSS controls the style and layout, and JavaScript allows for interactive features like animations and user input.

Back-end technologies

The back-end technologies mostly used in order to create an app like Instagram includes APIs, databases, and servers.

These technologies are responsible for processing and managing user data, and ensuring that the platform runs smoothly.

Cloud Hosting

Instagram is hosted on the cloud, which allows for scalability and flexibility in terms of server resources.

The platform uses (AWS) to host its infrastructure, including its databases and servers.

Also, AWS provides a reliable and secure platform for Instagram-like apps to operate on, with built-in tools for monitoring and managing resources.

Content Delivery Network (CDN)

Instagram uses a CDN to deliver its content to users around the world.

A CDN is a network of servers distributed across the globe that work together to provide fast and reliable content delivery.

By caching content in multiple locations, Instagram can ensure that its content loads quickly and efficiently, regardless of a user’s location.

How to make a social media app like Instagram?

Talk to us, and we will help you to start your own social app from scratch

Machine learning

Instagram uses machine learning algorithms to improve its user experience and personalize content for individual users.

These algorithms analyze user data to make recommendations for posts, ads, and other content.

Machine learning also helps Instagram to detect and remove spam and other unwanted content from the platform.

Essential Features to Make an App Like Instagram

instagram essential features

If you’re looking to create an app like Instagram, you’ll want to consider a few key functional characteristics.

1.     User Registration and Profile Creation

Allow users to register using their email, phone number, or social media accounts like Facebook or Google. Users can create a profile, including a username, profile picture, bio, and website link.

Users can also view their own analytics, such as follower growth and engagement rates, through their profiles.

instagram login page

2.     News Feed

To create a social media app like Instagram, you’ll need to develop a news feed algorithm that displays content based on user preferences and engagement. Via this feature user can find interesting and relevant content.

photo and video sharing instagram

3.     Photo and Video Sharing

To build an app like Instagram, you’ll need to develop a robust photo and video sharing feature that allows users to upload and share their media.

You’ll also need to include tools for editing and enhancing photos and videos, such as filters, stickers, and captions.

app like instagram2

4.     Stories

Instagram Stories are short-lived, ephemeral posts that disappear after 24 hours. They allow users to share temporary content, including photos, videos, and GIFs, with their followers.

Stories are a great way to give users a behind-the-scenes look at your brand and can help boost engagement.


5.     In-app Messaging

Instagram’s messaging feature, called Direct, allows users to send private messages to each other.

To create a social media app like Instagram, you’ll need to include a messaging feature that allows users to communicate with each other privately.

You may also want to consider including group messaging and voice or video calling features.

instagram interface

6.     Explore Tab

The Explore tab on Instagram allows users to discover new content and accounts based on their interests and engagement.

Thereby, to build an app like Instagram, you’ll need to develop an algorithm that suggests content to users based on their activity and interests.

instagram ui

7.     Advertising

Instagram’s advertising features allow businesses to promote their products and services to a highly engaged audience.

Hence, when you intend to make an app like Instagram, you’ll need advertising tools that allow businesses to target specific audiences and measure the effectiveness of their campaigns.

instagram advertising

8.     Security and Privacy

It’s essential to prioritize security and privacy while creating an app like Instagram.

You should include privacy features such as the ability to block or mute other users and control who can see and interact with your content.

instagram privacy

9.     Feed

The feed is the central feature of Instagram, which displays photos and videos posted by users.

Instagram’s algorithm determines which posts appear at the top of the feed based on factors like engagement, relevance, and decency.

Thereby, when you’re on the journey to make an app like Instagram, make sure to include “Feed” feature in your app.

instagram feed

10.     Hashtags

Hashtags are a great way for users to categorize and discover content on Instagram.

Users can include up to 30 hashtags in a post’s caption or comments, which can help increase discoverability and engagement.

To make an app like Instagram, hashtags play an incredible role.


How do apps like Instagram Make Money in 2024?

Now, you might be wondering, how exactly do apps like Instagram make their money?

Well, let’s dive into it, and we’ll break down their revenue strategy for you.

how do apps like instagram make money

1. Sponsored Posts

Ever seen those posts on your Instagram feed that look just like regular posts, but they have a nifty “Learn More” or “Shop Now” button? Yep, those are sponsored posts.

They are a big moneymaker for Instagram.

2. Carousel Ads

Carousel ads are like those picture slideshows you sometimes see in your feed.

They’re perfect for brands that want to tell a visual story with their ads.

3. Stories

You know those Stories you watch from the profiles you follow? Well, some of them are sponsored.

Instagram borrowed this idea from Snapchat, and it’s become another revenue stream.

4. Social eCommerce

This one’s a bit newer. It lets users buy products by tapping on links in posts and stories.

It’s a growing niche, and it’s something to consider if you’re building your own app.

5. Facebook Ads

Believe it or not, part of Instagram’s revenue comes from Facebook ads.

Advertisers can run their ads on Instagram even if they don’t have an Instagram account.

So, as you can see, there are many ways to create an app like Instagram and make some money from it.

The key is to stay creative and keep an eye out for new opportunities in the ever-changing digital world.

Creating an App like Instagram: Technical Considerations

how to create an app like instagram

When it comes to the technical aspects of building an app like Instagram, there are key decisions to make.

Firstly, you need to determine the platforms for frameworks and databases.

Afterward, you need to choose the programming languages for development.

Then, you should decide the type of payment gateways and see which ones will work best for your digital app.

Secondly, you should go for a cloud service. Consider the necessary tools that will aid your development process.

Thirdly, you need to integrate distinctive features into your app.

For instance, you can include photo-sharing and photo-editing options. However, having an intuitive user interface (UI) and user experience (UX) design is what sets your app apart from others.

Also, you should check out whether your app offers seamless navigation, captivating visuals, and personalized feeds.

These are the key elements to prioritize during development.

Lastly and most importantly, you need to finalize the right tech stack. And partner with a reliable app development company.

Undoubtedly, creating a mobile app requires a mix of technologies for front-end and back-end development, alongside design tools and server-side maintenance solutions.

Hence, you must collaborate with a leading mobile application development company that would assist you to make an app like Instagram.

Most Common Technology Integrations Involved in the Creation of an App like Instagram

instagram tech stack

Amazon Web Services (AWS)

Instagram uses AWS cloud hosting to store and process user data. AWS provides a scalable and secure infrastructure for Instagram’s backend.

Facebook Ads API

Instagram’s advertising platform is powered by Facebook Ads API.

This API allows businesses to create and manage ad campaigns on Instagram and Facebook.

Google Cloud Platform

Instagram uses Google Cloud Platform for machine learning and data analysis.


Firebase is a mobile and web development platform that Instagram uses for authentication, messaging, and storage.

Operating System

Instagram-like apps use both iOS and Android operating systems.


Instagram uses both PostgreSQL and Cassandra databases for storing user data.


Instagram uses a RESTful API for communication between the client and server.


Instagram uses several frameworks, including Django, Flask, and Spring.

Payment Gateways

PayPal, Braintree, and Stripe.

Overall, if you want to make an app like Instagram for the success of your business, connect with our prestigious mobile app development company today.

Understanding the Best-fitting Instagram KPIs

Key performance indicators (KPIs) are essential metrics that help measure the success of an app like Instagram.

Here are some KPIs that businesses and developers use to measure the Instagram-like app’s success:

User Acquisition

Measures the number of new users that download the app.

Daily Active Users (DAU)

To measure the number of users that use the app every day.

Monthly Active Users (MAU)

This KPI measures the number of users that use the app at least once a month.


Gauges the number of likes, comments, and shares that posts receive.

Conversion Rate

The KPI measures the percentage of users that convert to customers, either by purchasing products or subscribing to services.


Measures the amount of revenue generated through advertising and e-commerce.

Make an App like Instagram – Business Strategy

How to Grow Your Brand and Boost Engagement with an App Like Instagram?

Social media platforms have attained immense popularity for businesses to connect with customers and promote their products and services.

Instagram, in particular, has emerged as one of the most popular social media platforms for businesses due to its ever-growing demand and massive user base.

Henceforth, when you’re on the path to make an app like Instagram, keep an eye on the given factors to boost your business performance.

Define Your Goals and Objectives

The first step in creating an app like Instagram is to define your goals and objectives. For instance, think about the following queries.

Do you want to increase brand awareness or improve sales?

Do you aim to drive traffic to your website, or boost sales?

Once you have identified your goals, you can develop a content strategy that aligns with your objectives.

Optimize Your Profile

Your Instagram profile is the first point of contact with potential customers, and it should effectively represent your brand.

Make sure your profile picture, bio, and username reflect your brand’s identity.

You should also include a link to your website or landing page in your bio to drive traffic to your site.

Create Consistent, High-Quality Content

Instagram is a visual platform, and high-quality images and videos are essential for engagement.

With creating an app like Instagram, create a consistent brand aesthetic with your visuals, such as using a specific color scheme or style.

Also, use Instagram’s editing tools or third-party apps to edit your content and make it visually appealing.

You should also vary your content and mix it up with different types of posts, such as product shots, lifestyle images, and behind-the-scenes footage.

Use Hashtags Strategically

Hashtags are essential for making your content discoverable on Instagram.

Use relevant hashtags to reach a wider audience and attract new followers on your Instagram app.

You can also create branded hashtags specific to your business or campaigns to increase engagement.

Engage with Your Audience

Engagement is critical for building a loyal audience on Instagram.

Respond to comments and messages promptly, and collaborate with other brands or influencers in your industry. In that way, your social media app will further escalate on higher levels.

Hosting giveaways or contests is another effective way to boost engagement and reward your followers.

Leverage Instagram Ads

Instagram Ads are a powerful tool for reaching a highly targeted audience and promoting your products or services.

You can create different types of ads, such as photo ads, video ads, and carousel ads, for your app like Instagram.

The targeting options allow you to reach specific demographics, interests, and behaviors, thus, making it a highly effective advertising platform.

Monitor Your Analytics

Monitoring your Instagram analytics is crucial for evaluating the effectiveness of your Instagram business strategy.

You can track metrics such as follower growth, engagement rates, and website clicks to determine which types of content and tactics are most effective.

Use this information to adjust your strategy and optimize your results.

We hope you’ve learnt how you can grow your business with an app like Instagram.

Create an App like Instagram in 2024 – Bottom Line

Creating an app like Instagram requires significant planning, successful development, and incredible marketing efforts.

We hope with our aforementioned article, you’ve learned how to create an app like Instagram.

Overall, if you’re a startup or an enterprise-scale business, you should consider investing in building apps like Instagram.

Do you have an idea for an app like Instagram?

Talk to us and we will help you to start own social app from scratch.

Frequently Asked Questions (FAQs)

How much does it cost to create an app like Instagram?

The cost to build an app like Instagram can vary significantly. In general, it lies between $50,000 to $300,000 or even more.

Apart from that, the price range varies depending on numerous factors. For an illustration;

Complexity of your app

Types of features and functionalities

The integration of third-party tools

And the development team’s location.

In short, there is no specific cost involved in creating a social media app like Instagram. Different app development companies charge differently based on the app’s requirements.

How much does it take to make an app like Instagram?

There is no dedicated time mentioned anywhere to build an app like Instagram.

Normally, social media app like Instagram can take anywhere between 6 months to a year or so, depending on the complexity and scale of your project.

App development is not just about writing code. In fact, it’s more than what you think.

It involves careful planning, design, testing, and ongoing updates.

Reach out to any expert app development company to inquire about the time duration your app would require.

How does Instagram make money?

Wondering about how Instagram makes money? Well, in its early days, Instagram wasn’t exactly a money-making machine. In fact, it took a good two years to attain popularity.

But today, it’s competing with other popular social media apps like Reddit, Twitter, and Snapchat due to its astounding features and functionalities.

Talking about its money making strategies, Instagram earns money through sponsored posts, carousel ads, feed ads, those engaging story promos, and commendable video advertisements.

Which language is used to make an app like Instagram?

To make an app like Instagram, normally, Python and JavaScript programming languages are utilized. Also, different programming languages can also use based on your requirements and needs.

Can users also make money on Instagram?

Yes, users can make money on Instagram through various avenues.

Influencers and content creators often collaborate with brands for sponsored posts or promotions, earning money in the process.

Additionally, Instagram offers features like Instagram Shopping, where businesses can sell products directly through the platform.

Overall, Instagram app development provide numerous opportunities to users to generate massive income over a short haul.

How to make an app like Instagram for Android?

Thinking how to make an app like Instagram for Android? In reality, creating an app like Instagram for Android involves several steps.

You’ll need to plan and design the app. Besides, you should choose the right technology stack, and focus on features like photo and video sharing and much more.

Moreover, you need to implement a news feed algorithm and ensure security and privacy features.

In the end, it’s crucial to consider user interface design, monetization strategies, and marketing efforts to make your app successful on the Android platform.

We would recommend you to connect with any reliable Android app development company for your app needs.

How hard is it to create an app like Instagram?

In reality, building an app like Instagram can be quite challenging and time-taking, mainly due to its complex features and the need for robust infrastructure.

When it comes to the development of an app, it requires a skilled development and marketing team.

Aside from that, it involves knowledge of various technologies, and a solid plan for design.

Furthermore, it involves distinct monetization strategies, and so on.

However, with the right resources and dedication, it’s definitely achievable.

Just make sure to be prepared for a significant amount of work and potentially high costs, depending on the features you want to implement in your app.

How to create an app like Instagram in Android Studio?

Creating an app like Instagram in Android Studio is a complex as well as time-taking task.

The following steps will help you get started.

  • Begin with a clear vision of what your app will offer and plan its features and functionalities.
  • Understand your competition and target audience to refine your app’s concept.
  • Create wireframes and user interface (UI) designs for your app’s screens.
  • Write the code for your app, implementing features like user registration, photo sharing, news feed, and messaging.
  • Thoroughly test your app to fix bugs and ensure a smooth user experience.
  • Publish your app on the Google Play Store, following their guidelines and policies.
  • Decide on a monetization strategy, whether through ads, in-app purchases, or other methods.
  • Promote your app through various channels to gain users.

Remember that this is a simplified overview, and creating an app like Instagram in Android Studio is a complex process that requires expertise in Android app development. Any reliable development company would assist you in your journey.

What are the basic features required to create a social media app like Instagram?

If you’re planning to create a social media app like Instagram meanwhile you are looking for the basic features that are a must-have in Instagram-like apps, you can check out the features listed below.

  • Simple and Friendly User Interface (UI)
  • Visually Appealing and Accessible Design
  • Secure Login
  • Content Sharing Method
  • Messaging System
  • Real-Time Notifications

How much does it cost to make an app like Instagram?

The cost to build an app like Instagram can vary based on numerous reasons. For instance,

  • Features & functions
  • Design and complexity
  • Type of platforms and technologies used
  • Targeted audience
  • Development team’s location
  • Your budget and the estimated time frame.

The cost be anywhere between $30,000 and $500,000, depending on features, functionalities and factors that may impact overall design and development.

How to make an app like Instagram?

To create a social media app like Instagram, you will need to follow a 10-step process.

Start with conducting market research and competitor analysis

  • Validate your app idea
  • Create the app’s design
  • Decide on the technology stack and features
  • Choose the best-fitting monetization strategy
  • Start the development process
  • Launch the app to the market
  • Work on ongoing development
  • And promote the app among potential users.

Interested in creating an app like Instagram?

Contact us and we'll be happy to help you develop your digital application.

How can a social media app like Instagram be monetized?

A social media app like Instagram can be monetized with the help of the following strategies.

  • By creating sponsored content.
  • Smart placement of video products.
  • Start selling affiliate products.
  • Start selling your own products.
  • Invest in subscriptions.

Which language is used to make an app like Instagram?

To create an app like Instagram, developers often use a combination of programming languages.

For the server-side, Python with frameworks like Django is a popular choice.

On the front end, JavaScript, along with libraries like React.js, is commonly used.

This blend of languages helps in crafting the engaging and feature-rich experience that Instagram offers to its users.

Which framework should I use to make an app like Instagram?

To build an app like Instagram, selecting the right framework is crucial.

In that scenario, you can consider using React Native for its cross-platform capabilities, allowing developers to develop apps for both Android and iOS with a single codebase.

This approach can ultimately save time and resources while ensuring a consistent user experience across various devices.

What are the most common challenges that could occur during building and launching a social media app like Instagram?

Creating and launching a social media app like Instagram can be an exciting journey, though, it comes with a wide list of challenges.

These include ensuring user privacy and data security, and fostering user engagement.

Also, it includes accommodating a growing user base and staying competitive in a dynamic marketplace.

In a nutshell, overcoming these hurdles requires careful planning, innovation, and a user-focused approach.

Who are Instagram’s Competitors?

Instagram faces competition from a variety of apps in the market.

Some notable alternatives include Retrica, VSCO, Snapchat, Flickr, Hipstamatic, Pinterest, and more.

While TikTok follows a different format, it is also considered a significant rival, challenging Instagram’s position as the world’s top social media platform.

About The Author

blog author
Mariam Amin

Mariam Amin is an Electronics Engineering graduate. As a content marketer, with her insights on engineering and digital strategy, she showcases informative guides and content that is built on imparting knowledge. When away from marketing and the digital landscape, you can find her looking over the food industry, and fitness trends, and catching up on a documentary or a movie.

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