In today’s digital age, there are more mobile phone users than tablets or PCs. In fact, a study shows that the number of smartphone users will cross 7 billion by 2024. In the same year, researchers believe that 50% of US citizens spend about 5 to 6 hours per day on their smartphones. Most people conduct business through their phones, sending emails, contacting their colleagues, and giving presentations.
So, it is only fair for you to think about investing in app development in New York. It is a better, much smarter way to reach an audience of almost every age and grow faster in this highly competitive market. The best way to achieve that is through a reliable mobile app development company in New York.
However, you cannot just make the move of building and launching an app just because people are moving to smartphones. You must decide which operating system you want to build for, because according to a 2022 study, there are more iOS users in New York than Android. The study shows that iOS leads with 79.74% users while Android stands at 20.26%. Still, Android has a much larger pool of apps and it is much easier to patent apps on the Play Store.
Want to turn your visitors into potential customers?
A native or hybrid app can enable ease of access and better support to your customers.
Once that is out of the way, consider these five essential factors, and I am here today to brief you on just that.
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5 Reasons Why Your Business Needs An App Development in New York (NYC)
Before you can invest in building a mobile application, there should be a valid reason(s), and it should be profitable for you and your business. So, how do you figure out when it is time for your brand to have a mobile application version? Here are the signs to note.
1. If You Are Running An E-Commerce Business
Shopping is life for people. During and after the pandemic, a lot of focus of shoppers went from walking down the mall to online applications and vendors. From food and clothes to furniture and appliances, people want everything to be available online and delivered by the company to their doorstep. It is a convenient way to avoid rush hours, long checkout lines, heavy traffic, and even curbside pickup lines.
So, if you are also running an online business or selling a product, your brand definitely needs a mobile app. It will be easier for your customers to just tap into the app and get whatever they want. You can also integrate push notifications to promote your product or notify customers about a new entry or sale. This will not only improve sales but also customer satisfaction in this digital transformation age.
2. When You Are Targeting Younger Generations
Research shows that more than 85% of the global population owns a smartphone, most of which is the younger audience. Also, all of the younger generation and almost every smartphone owner have a shopping application on their phone. Most of the millennials and Gen Z even have multiple applications, including food, clothing, megastores, pharmacies, and others.
So, if your product is specifically for younger generations, I would suggest you go for a mobile application. It will be easier for the younger generation to shop around in your online store or engage with your company while being caught up in their activities. Also, it will be much easier for you to reach them in case you want to promote or advance a sale offer.
3. If Your Competitors Are Running A Mobile App
In this cut-throat competition of today’s market, if you cannot keep up with the trend or your competitors, you will fade away like a shadow in the night. The reason for telling you this is to say that you must have researched your competitors before, and you must be doing it now.
So, if your competitor has a mobile application, you must also create one before the ship sinks. If they do not yet have it, it is the perfect moment to seize the opportunity and get ahead. However, it is better to install and use your competitors’ applications, understand their working and functionality, and assess the mistakes, if any. It will help you prevent any problems in your own application and improvise and improve the things that your competitors’ application has. Finally, promote your app on marketing channels and engage the customers.
4. When Most of Your Traffic Comes From Mobile Phones
Research shows that more than 60% of traffic comes from mobile phones. Also, the same study estimates that there will be more than 1 billion 5G connections all over the world by 2025. A business has all the right metrics and calculators in place to identify where the traffic is coming from. You must have, too.
So, if most of the people landing on your website are from mobile devices, it is better to invest in mobile app strategy and tech solutions, and create an app. It will help your customers explore your store or business better, get information about the brand, and contact you in case they want to ask anything. It will prove to be really comfortable and a worthwhile app investment.
5. If A Mobile App Can Prove To Be More Valuable
In my personal opinion, a website is the heart and soul of a business. It is an essential part of your online presence. It helps build connections with your peers and customers, add value to your brand, and fulfill the needs and demands of your customers. However, there is a limit to what a website can do and things that a mobile app can help better with than a website.
You must know that a person must open your website to learn about the different deals, promotions, or new products that you just launched. However, if you create a mobile app, you can integrate push notifications, as most people look at their phones hundreds of times a day. Moreover, it can help you better track their preferences and show them recommendations based on their interests. So, if you think a mobile application will prove to be better for your brand along with a website, you must implement it immediately.
What to Look For in a Mobile App Development Company New York?
Once you have decided you want to build an app for your brand, you must know that you cannot do it yourself. For that, you will need a professional app developer. However, how do you pick the right one in the pool of thousands of developers? Here’s how:
Experience in the Field
The first thing you need to note is the company’s experience in the field. It will tell you how many clients they have worked with and whether they can handle your project.
Skills at Hand
Skills are everything. A professional native and cross platform app development company will have knowledge of several development tools including Swift, Kotlin, Java, and more. It means, no matter your requirements, they will provide the best possible solution.
Credibility and Trust
The company you are going for must be truthful, honest, and reliable. You can go to forums or social media to read reviews about the company in New York. Some brands have a dedicated feedback section with New York Customer’s Testimonials. It will help you figure out a trusted brand.
Want to get in touch with a reliable app development company?
You can wholeheartedly trust our qualified, experienced, and dedicated experts!
Having a trusted partner to help you create, launch, and manage an app is the most important thing. For that, you can trust Trango Tech app development in New York for your next custom app development.
Their vast knowledge, skills, and expertise will help you develop a robust mobile app that will maximize your chances of succeeding in the ever-increasing world of competition.
Meet Ahsan, the wordsmith behind some of the most electrifying pieces on app development. Armed with a keyboard, a cup of coffee, and an insatiable curiosity, Ahsan has spent years exploring the wild and wonderful world of app development. Currently working at Trango Tech, an app development company, Ahsan brings his expertise to the forefront. So buckle up, grab a cup of coffee (or tea, we won't judge), and get ready to dive headfirst into the exciting and ever-changing world of app development with Ahsan as your guide.
