{"id":1907,"date":"2023-03-12T18:57:52","date_gmt":"2023-03-12T18:57:52","guid":{"rendered":"https:\/\/trangotech.com\/blog\/?p=1907"},"modified":"2024-11-07T14:33:45","modified_gmt":"2024-11-07T14:33:45","slug":"augmented-reality-in-ecommerce","status":"publish","type":"post","link":"https:\/\/trangotech.com\/blog\/augmented-reality-in-ecommerce\/","title":{"rendered":"How Augmented Reality (AR) is Shaping Ecommerce Shopping Experience"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">No doubt, online shopping is all the rage and the eCommerce market shows no sign of slowing down. A surprising fact is that the trend soared immensely during and after the pandemic which resulted in exponential growth of the industry. But, one of the biggest challenges of online shopping is that you miss the charm of going from shop to shop, trying new clothes, feeling the couch material with touch and bargaining to get the best value for your money. <\/span><span style=\"font-weight: 400;\">While none of it is technically possible, the coming of <\/span><i><span style=\"font-weight: 400;\">Augmented Reality <\/span><\/i><span style=\"font-weight: 400;\">in eCommerce<\/span><span style=\"font-weight: 400;\"> has been a breakthrough. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allowed customers to experience a richer, deeper and more complete shopping without ever leaving the comfort of their home. How? The technology would enter users in a virtual world where they can try on different attires, see products up close and even purchase items in real time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there\u2019s more to it than meets the eye! Let\u2019s explore the industrial impact of <\/span><span style=\"font-weight: 400;\">AR<\/span><span style=\"font-weight: 400;\"> on eCommerce and find out how brands, tech revolutionaries and bustling entrepreneurs are creating new stories and leaving behind footprints for others to follow.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table Of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/trangotech.com\/blog\/augmented-reality-in-ecommerce\/#What-is-Augmented-Reality\" >What is Augmented Reality?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/trangotech.com\/blog\/augmented-reality-in-ecommerce\/#Difference-Between-Augmented-Reality-AR-and-Virtual-Reality-VR\" >Difference Between Augmented Reality (AR) and Virtual Reality (VR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/trangotech.com\/blog\/augmented-reality-in-ecommerce\/#Understanding-The-Many-Different-Types-of-AR-Applications\" >Understanding The Many Different Types of AR Applications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/trangotech.com\/blog\/augmented-reality-in-ecommerce\/#Using-Augmented-Reality-in-eCommerce-%E2%80%93-Let-the-Stats-Say-it-All\" >Using Augmented Reality in eCommerce &#8211; Let the Stats Say it All<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/trangotech.com\/blog\/augmented-reality-in-ecommerce\/#Benefits-of-Augmented-Reality-in-eCommerce-Shopping\" >Benefits of Augmented Reality in eCommerce Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/trangotech.com\/blog\/augmented-reality-in-ecommerce\/#Grow-Your-eCommerce-Business-with-Augmented-Reality\" >Grow Your eCommerce Business with Augmented Reality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/trangotech.com\/blog\/augmented-reality-in-ecommerce\/#Bringing-AR-to-Your-eCommerce-Store\" >Bringing AR to Your eCommerce Store<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What-is-Augmented-Reality\"><\/span><span style=\"font-weight: 400;\">What is Augmented Reality?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The retail market has much to offer when powered by <\/span><span style=\"font-weight: 400;\">augmented reality applications<\/span><span style=\"font-weight: 400;\">. Although eCommerce isn\u2019t anything entirely new, there are instances when even the savviest of shoppers need a little extra information. This can be seen as a barrier to selling certain products on a digital platform which prompted companies to introduce <\/span><span style=\"font-weight: 400;\">augmented reality in shopping <\/span><span style=\"font-weight: 400;\">with 3D models and a more tailored experience for each buyer.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Difference-Between-Augmented-Reality-AR-and-Virtual-Reality-VR\"><\/span><span style=\"font-weight: 400;\">Difference Between <\/span><i><span style=\"font-weight: 400;\">Augmented Reality (AR) <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">Virtual Reality (VR)<\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Often used interchangeably, both <\/span><i><span style=\"font-weight: 400;\">augmented <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">virtual reality <\/span><\/i><span style=\"font-weight: 400;\">are very different in terms of usage, application and build. We\u2019d love to give you a detailed introduction for a better understanding.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Go Full Immersive with VR, and Simple Augmentation of the Real World with AR<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Simple augmentation of the real world that we can still perceive to a certain degree is executed by <\/span><i><span style=\"font-weight: 400;\">AR<\/span><\/i><span style=\"font-weight: 400;\">. But, for a truly immersive and other worldly experience that lands a user in an artificially created universe, <\/span><i><span style=\"font-weight: 400;\">VR <\/span><\/i><span style=\"font-weight: 400;\">is the only best option. <\/span><a  href=\"https:\/\/www.oculus.com\/experiences\/quest\/\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">Oculus Quest<\/span><\/i><\/a><span style=\"font-weight: 400;\"> by <\/span><i><span style=\"font-weight: 400;\">Meta<\/span><\/i><span style=\"font-weight: 400;\"> is the best example of VR technology but, users aren\u2019t meant to experience anything that exists in the real world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For <\/span><span style=\"font-weight: 400;\">augmented reality<\/span><span style=\"font-weight: 400;\">, <\/span><a  href=\"https:\/\/pokemongolive.com\/?hl=en\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">Pokemon Go <\/span><\/i><\/a><span style=\"font-weight: 400;\">can be considered as one of the best applications. It allows users to walk casually down the street, play the game, see the real world through an AR lens, and come across digitally overlaid characters hiding in plain sight. How cool is that!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Portability of AR vs. Real Equipment of VR<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tapping into VR would require wearing a headset and holding connected controllers in your hands. Also, users must be careful that the surrounding is safe and wouldn\u2019t trigger any accident as they move. For instance, you definitely don\u2019t want to be someone breaking your houseware with VR wearable. On the contrary, AR requires a simple smartphone and glasses to be in the environment which makes it a preferred option for <\/span><span style=\"font-weight: 400;\">eCommerce shopping<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Capability: AR is More User-Friendly than VR<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fewer equipment, safety and ease of accessibility makes AR a choice over VR. Whereas the technology would let you tap a broader audience and more or less <\/span><a  href=\"https:\/\/www.statista.com\/statistics\/330695\/number-of-smartphone-users-worldwide\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">three billion smartphone users <\/span><\/a><span style=\"font-weight: 400;\">in today\u2019s world.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding-The-Many-Different-Types-of-AR-Applications\"><\/span><span style=\"font-weight: 400;\">Understanding The Many Different Types of <\/span><span style=\"font-weight: 400;\">AR Applications<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Different types of AR technologies are built to give users a different experience as each one\u2019s capability also varies. Have a look at some common <\/span><span style=\"font-weight: 400;\">augmented reality applications<\/span><span style=\"font-weight: 400;\">!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Marker-based<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Also termed as <\/span><i><span style=\"font-weight: 400;\">Image Recognition <\/span><\/i><span style=\"font-weight: 400;\">or <\/span><i><span style=\"font-weight: 400;\">Recognition-based AR<\/span><\/i><span style=\"font-weight: 400;\">, these applications are capable of detecting an object in front of the camera lens <\/span><i><span style=\"font-weight: 400;\">(known as \u201cthe marker\u201d)<\/span><\/i><span style=\"font-weight: 400;\">. And when the focus is set, users can see the information of the marker to find out more about it and even purchase in real-time, should the feature be included! Each time when AR detects the marker, application using the technology swaps it with a 3D version of the corresponding object, giving a closed view from many different angles.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Marker-less<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t need real world objects to trigger marker-less AR but, all you need to do is placing a virtual object anywhere, drag, rotate, pick-up and move it in any direction.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Location-based<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Works like a marker-less AR using geographical locations as hotspots to display digital content when focused on a particular area or certain locations. Again,\u00a0<\/span><i><span style=\"font-weight: 400;\">Pok\u00e9mon\u00a0Go <\/span><\/i><span style=\"font-weight: 400;\">is the finest example of location-based AR.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Projection-based<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Casting synthetic light onto physical objects and surfaces to interact with the focus subject can be done through projection-based AR. Holograms used in sci-fi movies like <\/span><i><span style=\"font-weight: 400;\">Star Wars <\/span><\/i><span style=\"font-weight: 400;\">are the best examples whereas the technology isn\u2019t anymore fictional.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using-Augmented-Reality-in-eCommerce-%E2%80%93-Let-the-Stats-Say-it-All\"><\/span><span style=\"font-weight: 400;\">Using <\/span><span style=\"font-weight: 400;\">Augmented Reality in eCommerce <\/span><span style=\"font-weight: 400;\">&#8211; Let the Stats Say it All<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Just in-case you\u2019re one of those <\/span><a  href=\"https:\/\/application.trangotech.com\/ar-development\/\" rel=\"dofollow\"><span style=\"font-weight: 400;\">AR development companies <\/span><\/a><span style=\"font-weight: 400;\">and <\/span><span style=\"font-weight: 400;\">leading services providers<\/span><span style=\"font-weight: 400;\">, the stats are in your favor. AR tech is making some huge leaps in the world of marketing, eCommerce and entertainment. The numbers below would make you believe:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">People Have This to Say About AR<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Around 77% users prefer Augmented Reality<\/span><span style=\"font-weight: 400;\">\u00a0in eCommerce<\/span><span style=\"font-weight: 400;\"> to compare products, see the difference in colors and design styles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More or less 76% are inclined to use AR tech as a practical \u201ctool\u201d in their daily routine.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AR in eCommerce<\/span><span style=\"font-weight: 400;\"> compelled 72% users in making purchases they initially didn\u2019t plan to.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Around 68% shoppers say they\u2019re willing to spend more time at a retailer if they were to shop with AR.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">61% of people prefer in-store shopping at AR-enabled outlets over those that don\u2019t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">45% agree on the fact that AR in eCommerce saves their time and cost.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Around 40% shoppers are willing to pay more for products if they could experience it through the AR lens.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Benefits-of-Augmented-Reality-in-eCommerce-Shopping\"><\/span><span style=\"font-weight: 400;\">Benefits of Augmented Reality<\/span><span style=\"font-weight: 400;\"> in <\/span><span style=\"font-weight: 400;\">eCommerce Shopping<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The convenience of experiencing services and products right from the comfort of your home at any time of the day is one of the biggest <\/span><span style=\"font-weight: 400;\">benefits of AR<\/span><span style=\"font-weight: 400;\">. With AR, retailers let their customers preview products in real-time and pick the right thing in the first go.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Virtual Try-ons<\/span><\/h3>\n<p><i><span style=\"font-weight: 400;\">\u201cPerhaps, this would complement best with green.\u201d<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; Almost everyone would say this after trying on a new attire and realize it doesn\u2019t suit them somehow. With online shopping, such could reduce the conversion rates and shoppers do want to know what they\u2019re paying for while taking all precautionary steps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where <\/span><span style=\"font-weight: 400;\">AR in eCommerce <\/span><span style=\"font-weight: 400;\">comes into play as the technology allows shoppers to understand and even see themselves trying the items or products before making a purchase. In-fact, there are various Augmented Reality applications like this for makeup, clothing, eyeglasses, accessories and likewise products.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Preview Product Placement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ever wonder how that couch would look in your room? Or, how would a big screen television fit on your living room\u2019s wall? To comprehend such things can be difficult, even when you\u2019re visiting a physical store but not with <\/span><span style=\"font-weight: 400;\">AR shopping<\/span><span style=\"font-weight: 400;\">. And you definitely don\u2019t need to look it up on a computer or small mobile screen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Previewing placements is another neat feature you get with <\/span><span style=\"font-weight: 400;\">AR in eCommerce<\/span><span style=\"font-weight: 400;\">, giving customers a real-time glimpse of a product when placed or installed in the actual environment. A lot of furniture and electronic stores are offering the technology and benefiting a lot of customers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Interactive Manuals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Interactive user manuals with AR are the best bet when selling products that require a clear understanding, or when users need to learn about the technical aspects in order to gauge their value. Where technical specifications and jargons fail, Augmented Reality in eCommerce would let a user experience a certain product in a controlled environment which clearly communicates about the value and usage. There are many AR applications with user manuals that can scan a particular product, indicate buttons and controllers in a real environment through graphical representations and creative animation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Social Media Filters<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AR filters and lenses are quite popular among famous applications like <\/span><i><span style=\"font-weight: 400;\">Snapchat <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">Instagram Stories<\/span><\/i><span style=\"font-weight: 400;\">. Where once used purely for fun and entertainment, there has been a tremendous shift in the trend as brands all over the world hop on the AR bandwagon and put technology to their advantage through social media filters. A few benefits worth outlining are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An innovative approach to display a new product and allow users to see how it looks on themselves.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AR filters are a novelty that boosts audience engagement, confidence in the technology and encourages people to try it on themselves; not to mention the ability to tag each other.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can stand out amongst your competitors on major social media platforms, tell the world what makes you special and take the win with the <\/span><i><span style=\"font-weight: 400;\">\u201cwow\u201d <\/span><\/i><span style=\"font-weight: 400;\">factor.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Grow-Your-eCommerce-Business-with-Augmented-Reality\"><\/span><span style=\"font-weight: 400;\">Grow Your eCommerce Business with Augmented Reality<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-1911\" src=\"https:\/\/trangotech.com\/blog\/wp-content\/uploads\/2023\/03\/young-lady-wearing-vr-set-holding-her-hand-air-1024x683-69e23f97bee28-150x150.webp\" alt=\"eCommerce Business with Augmented Reality\" width=\"696\" height=\"464\" srcset=\"https:\/\/trangotech.com\/blog\/wp-content\/uploads\/2023\/03\/young-lady-wearing-vr-set-holding-her-hand-air-1024x683-69e23f97bee28-300x200.webp 300w, https:\/\/trangotech.com\/blog\/wp-content\/uploads\/2023\/03\/young-lady-wearing-vr-set-holding-her-hand-air-1024x683-69e23f97bee28-768x512.webp 768w, https:\/\/trangotech.com\/blog\/wp-content\/uploads\/2023\/03\/young-lady-wearing-vr-set-holding-her-hand-air-1024x683-69e23f97bee28.webp 1024w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The difficulty and near inability to represent a physical, 3D product in a virtual 2D environment is a huge setback in the world of eCommerce. But when using <\/span><span style=\"font-weight: 400;\">AR in eCommerce<\/span><span style=\"font-weight: 400;\">, you make it easier for consumers to understand the merchandise, see it in the actual setting and purchase using in-app buying features. You must\u2019ve a dozen creative<a  href=\"https:\/\/trangotech.com\/blog\/ecommerce-business-ideas\/\" rel=\"dofollow\"> eCommerce ideas<\/a> on your mind and fusing those with Augmented Reality can help you:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Boost Customer Engagement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AR is interactive and persuading enough for users to land and stay on your online store for longer. And the longer they would stay, greater are the chances of conversions. Improved engagements build brand loyalty that is likely to be remembered and admired in the long run, even if customers do not convert on the first visit.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Reach out to New Customers and Reduce Backlash<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating a buzz, a hype and an engaging campaign for your eCommerce store using Augmented Reality is the best way to reach a new audience and retain your existing customer-base. Brands and retailers can offer a lot more product information to users as opposed to a static image or video. 3D representations in real environments further provokes confidence among users to make an informed decision when purchasing which reduces cart abandonment rate and backlashes.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bringing-AR-to-Your-eCommerce-Store\"><\/span><span style=\"font-weight: 400;\">Bringing AR to Your eCommerce Store<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re already inspired and ready to bring <\/span><span style=\"font-weight: 400;\">AR in eCommerce <\/span><span style=\"font-weight: 400;\">for your business, here\u2019s what you can do to make the transition smooth and flexible.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Clearly Define your Business Objectives<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What do you want to achieve in the <\/span><span style=\"font-weight: 400;\">eCommerce sector<\/span><span style=\"font-weight: 400;\"> with Augmented Reality? What are the benefits and offerings to your customers? Be sure you\u2019ve a clear answer for both queries to make an <\/span><span style=\"font-weight: 400;\">AR application<\/span><span style=\"font-weight: 400;\"> work wonders for your business. Before hopping onto the technical bandwagon, figure out your vision and mission. Move in the right direction and be as flexible as possible to make the journey smooth.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pick the Right Augmented Reality Tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019re clear on what you wish to create and achieve, it\u2019s time to pick the AR tools that can help you elevate your store. A few considerable factors are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Licensing: <\/b><span style=\"font-weight: 400;\">For those with a limited budget, it\u2019s better to choose an AR platform offering a free license. Still, do note that features, security and robustness in terms of performance won\u2019t be the same as that of paid\/commercial licenses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Device and OS Support:<\/b><span style=\"font-weight: 400;\"> Whether you wish to run the AR application on laptops, desktops, mobile devices or via AR glasses, be sure you\u2019ve the right hardware support. If yours is a software development company, be sure the selected platform supports every OS on which you\u2019ll be using the AR technology.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Capabilities:<\/b><span style=\"font-weight: 400;\"> Carefully evaluate all the platforms and determine if they\u2019ve the appropriate feature you need for the AR app to perform at its optimum for both businesses and customers.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Time to Market Your New Tool<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, you\u2019ve invested all your time, effort and money in creating a perfect Augmented Reality tool for an exceptional eCommerce experience. But it won\u2019t do you any good unless the world out there knows about it. Here\u2019s how to market:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A demo video: <\/b><span style=\"font-weight: 400;\">A short, instructional video with lesser marketing jargons and more practical stuff would work.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>In-app Instructions:<\/b><span style=\"font-weight: 400;\"> Clearly define the directions for users to understand how to make the most of your <\/span><span style=\"font-weight: 400;\">AR application<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shareable content:<\/b><span style=\"font-weight: 400;\"> Engage users with creative, interactive content. Then request them to share with their social circle to increase the number of users.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ecommerce stores are using Augmented Reality to reshape in-store experiences and alleviate customer concerns. All the new trends in technology expect customers to immerse themselves in a world of possibilities and rich, digital experiences.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No doubt, online shopping is all the rage and the eCommerce market shows no sign of slowing down. A surprising fact is that the trend soared immensely during and after the pandemic which resulted in exponential growth of the industry. But, one of the biggest challenges of online shopping is that you miss the charm [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":6602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[450,44],"tags":[303,302,301,300,304],"class_list":["post-1907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-ecommerce","tag-ar","tag-ar-in-ecommerce","tag-augmented-reality","tag-augmented-reality-in-ecommerce","tag-ecommerce-shopping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Role of Augmented Reality in eCommerce Shopping | Trango Tech<\/title>\n<meta name=\"description\" content=\"Learn how AR is transforming the way we shop online. 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